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Earth Day 2022: Paper is a Good Choice For The Environment

On Friday, April 22, people around the world celebrate Earth Day to support the environment. This event, which began in 1970, encourages awareness and action around environmental causes. Many activities and discussions around this topic happen throughout the month or year.

This year, the theme for Earth Day is ‘Invest in our Planet’, which will hopefully prompt individuals, businesses and governments to invest in technologies and practices that can be beneficial for the environment. In New York, they are shutting down streets to encourage more people to walk and cycle around the city. British towns and cities are organizing clean-up events to help the environment.

A Major Global Concern

As Earth Day 2022 approaches, Ipsos conducted a poll to assess global attitudes towards climate change. The survey found that climate change is a regular concern for half of the people across the world. In more detail, 68% think government and businesses need to act now or risk failing future generations, while just 39% think their government has a clear plan in place to tackle climate change.

Looking at individual country data, it emerges that concern about climate change is higher in South American countries, with Colombia, Chile, Mexico

The public believes that there is a shared responsibility among government (77%), businesses (76%) and individuals (74%) to take action against climate change. However, few are aware of any actions being taken by these entities.

“There are real opportunities for businesses and governments to provide additional incentives and messaging that will encourage change amongst consumers, but they must also recognize the need for change themselves,” says Dr. Pippa Bailey, Head of UK Climate Change & Sustainability Practice, Ipsos.

Where Does Paper Come Into It?

Paper is a brilliantly sustainable and renewable resource, and to celebrate #EarthDay2022 we want to share a variety of facts that show why paper and trees are a choice that is good for the environment.

1. The CO2 emissions of the European pulp and paper industry reduced by 26% between 2005 and 2015 (CEPI Key Statistics, 2020)

2. Trees absorb CO2 from the atmosphere and wood and paper products store that CO2 throughout their lifetimes.

3. 62% of the energy used to produce paper and paper packaging in Europe comes from renewable sources. renewable sources. (CEPI Statistics, 2020)

4. Nearly 105 million hectares, 52% of the forest area in Europe, are certified. (Forest Europe, 2021)

5. Between 2005 and 2020, European forests grew by 58,390 KM2 – that’s over 1500 football pitches every day! (FAO, 2005-2020)

6. The paper recycling rate is now 74%…the highest in the world! (CEPI, 2020)

You can spread the message of our climate crisis virtually and take action at home through Earth Day’s digital events.

You can find us on LinkedIn, Facebook and Twitter using @TwoSidesUK and start sharing the story of paper!

Campaigns and Online Debate

Earth Day focuses on several different campaigns. The Great Global Cleanup encourages people around the world to remove billions of pieces of trash from the cities and countryside, reducing waste and plastic pollution, and improving habitats. In addition, The Canopy Project aims to plant millions of trees, reforesting areas in need of rehabilitation, such as those suffering from environmental degradation or those decimated by environmental disasters.

And if you still don’t know what you’ll be doing this Friday, there is also a packed schedule of online debates and educational content at We’ll see you there.

For more information on Earth Day 2022, go to

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